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The Origin of Kirtan Aid

Kirtan Aid began with a simple email to employees at Spirit Voyage.  Hurricane Sandy was raging up the US East coast. A member of our warehouse team emailed everyone and said, “Why can’t we do something to help?”  And I couldn’t think of a single reason we couldn’t.  I called Karan Khalsa, CEO of Spirit Voyage and future Founder of Sat Nam Foundation, and got approval for the project.  In my work as Director of Marketing for Spirit Voyage at the time, I had gotten to know many artists and musicians in the kirtan world.  I called on everyone and asked for a simple favor…”Can we sell your music to raise money to help people rebuild their lives?”  YES!  We heard from artists one after another.  Very quickly we pulled the contracts together, a cover was created and we launched Kirtan Aid: Chants for Hurricane Sandy which raised thousands of dollars to Hurricane Sandy relief.  When it was all said and done, we were amazed at what the yoga and chant community had come together to do.  We asked ourselves the question again “Why can’t we do something to help?” and Karan Khalsa began the process of establishing the Sat Nam Foundation to answer that question again.

There have been several Kirtan Aid albums now. Over $100,000 has been raised to help people in times of trouble and situations of need.  The yoga and chant community continues to amaze us with their support and energy.

I’ll never forget that it all came from one question…”Why can’t we do something to help?”  The answer is always “We can!”  Let’s get to it…

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